Morristown, NJ – May 13, 2026 — Arxada has announced the receipt of its first commercial customer order for Geogard® NEU, reinforcing strong early market momentum for the recently launched multifunctional product-protection technology.
Since its April launch, Geogard® NEU has attracted rapid interest from personal care manufacturers seeking cost-efficient, low-use-level solutions to support robust product protection across rinse-off and leave-on formulations. Early adoption reflects growing demand for alternatives that perform under challenging formulation conditions while aligning with evolving regulatory and consumer expectations.
“Seeing customers move quickly from evaluation to commercial use confirms the relevance of this technology,” said Dr. Sabrina Behnke, Director for Marketing and Growth, Arxada. “Geogard® NEU was developed to help formulators address real-world constraints—particularly around pH flexibility, cost pressure, and sustainability.”
Geogard® NEU is a patent-pending multifunctional system designed to support modern product protection strategies. In addition, it offers chelation, antioxidant, and skin-conditioning benefits, enabling streamlined formulations with minimal impact on product aesthetics. With additional customer projects already underway, Arxada expects continued momentum as formulators seek flexible, future-ready product-protection solutions.
Learn more about Geogard® NEU here.
Media Enquiries
Jane Smith
Marketing Communications, Home & Personal Care
jane.smith@arxada.com
About Arxada
Arxada is a global leader in innovative solutions that protect our world. Our groundbreaking technologies, in-depth regulatory know-how, manufacturing and process development help our customers to safeguard nutrition, health and infrastructure efficiently through chemistry and biotechnology that enhance sustainability. We offer a broad portfolio of ingredients and services for multiple end-markets that include Human Health & Nutrition, Home & Personal Care, Professional Hygiene, Paints & Coatings and Wood Protection.
With customers in more than 100 countries, the company achieved sales of CHF 2 billion in 2024. Headquartered in Basel (Switzerland), Arxada employs 3,200 associates across 24 production sites and 14 R&D centers, all committed to our customers' success.
To learn more about Arxada visit our website arxada.com and Arxada on LinkedIn
Always read the label and product information before use. All product information corresponds to Arxada's knowledge on the subject at the date of publication, but Arxada makes no warranty as to its accuracy or completeness, and Arxada assumes no obligation to update it. Product information is intended for use by recipients experienced and knowledgeable in the field, who are capable of and responsible for independently determining the suitability of ingredients for intended uses and to ensure their compliance with applicable law. All trademarks belong to Arxada, LLC or its affiliates. © 2026 Arxada.