Arxada Introduces Geomulse® Cleanse at NYSCC: High Performance Care for Gentle Makeup Removal
NEW YORK - May 12, 2026 - Arxada, a leader in innovative solutions for the personal care industry, announces the launch of Geomulse® Cleanse, a finished concentrate formulation for makeup removal wipes, debuting at the New York Society of Cosmetic Chemists (NYSCC) Suppliers’ Day.
Designed to meet rising consumer expectations for both performance and skin mildness, Geomulse® Cleanse delivers effective cleansing while remaining gentle on skin. The formulation efficiently removes waterproof makeup and is built with naturally derived ingredients, supporting today’s clean and conscious beauty trends.
“Geomulse® Cleanse reflects how we’re evolving finished concentrate solutions—helping formulators move faster without having to trade off cleansing performance or skin mildness,” said Prema Khanka Bohra, Sr. Director Marketing, Home and Personal Care, Arxada.
Key benefits of Geomulse® Cleanse include:
· Finished wipe formulation designed to reduce development complexity
· Effectively removes waterproof makeup
· Naturally derived ingredients aligned with modern formulation goals
The launch of Geomulse® Cleanse comes as demand for makeup‑removal products continues to grow. According to Grand View Research, the global makeup remover category is expected to reach more than USD 2.5 billion by 2030, driven by heavier, longer‑wear makeup formats and consumer expectations for fast, convenient cleansing solutions that remain gentle on skin.1
Visitors to NYSCC Suppliers’ Day are invited to stop by the Arxada booth (Booth #1454) to experience Geomulse® Cleanse firsthand and see its performance in action.
For more information about Geomulse® Cleanse or to schedule a meeting during NYSCC,
Learn more here or contact pctech.servicesupport@arxada.com
About Arxada
Arxada is a global leader in innovative solutions that protect our world. Our groundbreaking technologies, in-depth regulatory know-how, manufacturing and process development help our customers to safeguard nutrition, health and infrastructure efficiently through chemistry and biotechnology that enhance sustainability. We offer a broad portfolio of ingredients and services for multiple end-markets that include Human Health & Nutrition, Home & Personal Care, Professional Hygiene, Paints & Coatings and Wood Protection.
With customers in more than 100 countries, the company achieved sales of CHF 2 billion in 2024. Headquartered in Basel (Switzerland), Arxada employs 3,200 associates across 24 production sites and 14 R&D centers, all committed to our customers' success.
To learn more about Arxada visit our website arxada.com and Arxada on LinkedIn
1 https://www.grandviewresearch.com/press-release/global-makeup-remover-market
Media Enquiries
Jane Smith
Marketing Communications, Home & Personal Care
jane.smith@arxada.com
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